Free TKO Audit

Done-for-you lead generation

We turn cold prospects into hot leads.

We find your buyers, warm them up, and put the right offer in front of them at the right time. We fill your calendar. You turn them into buying customers.

STEP 1 · T IS FOR TARGET

We find your buyers.

We build a list of decision-makers at companies that look like your best clients, then verify every address before a single email goes out.

  • Ideal-Buyer Lists
  • Buying Signals
  • Verified Emails

STEP 2 · K IS FOR KNOW

We warm them up
and learn what they want.

Short, personal emails start real conversations. We answer every reply, qualify the interest and learn what each prospect needs.

  • Cold Email Sequences
  • Reply Handling
  • Qualification

STEP 3 · O IS FOR OFFER

The right offer.
At the right time.

Interested prospects get the right offer and a time on your calendar, with confirmations and reminders so they actually show up.

  • Booked Appointments
  • Reminders
  • Follow-Up

THE TKO SYSTEM

T·K·O

Target. Know. Offer. Cold prospects in, qualified appointments out, built and run for you.

See how the TKO system works
0years owning & running businesses
0businesses built & operated
0businesses successfully sold
0Visionary of the Year

The TKO system

Nine steps. One pipeline.

Sending cold email is the easy part. We build everything around it, from the first list to the booked appointment, so interested prospects never slip through the cracks.

T · TARGET cold prospect

  1. Ideal-buyer list
  2. Inbox setup & warm-up
  3. Outreach sequences

K · KNOW interested

  1. Reply handling
  2. Qualify
  3. Trust check

O · OFFER ready to talk

  1. Book & confirm
  2. Nurture
  3. 90-day reactivation
Weekly scoreboard

Every week you see emails sent, replies, qualified conversations, appointments booked and show rate, so you always know what's working.

T

Target

cold prospect

STEP 01

Ideal-buyer list

  • We study your best clients and find more companies just like them
  • We size your market first, so the math is clear before we start
  • Lists pulled from multiple data sources and enriched with buying signals like hiring, expansion, funding and new locations
  • Every email address verified before it is used
STEP 02

Inbox setup & warm-up

  • Separate sending domains, never your main domain
  • SPF, DKIM and DMARC set up so emails reach the inbox
  • 14-day warm-up before the first campaign goes out
  • Safe daily sending limits on every inbox
STEP 03

Outreach sequences

  • Short, personal emails that ask one easy question
  • A separate angle for each niche and buying situation
  • Personalized from each company's website and signals
  • New angles tested every week; opt-outs honored permanently
K

Know

interested

STEP 04

Reply handling

  • Every reply read and answered, positive replies within one business day
  • Replies tagged by campaign in your CRM
  • Out-of-office and referral replies followed up, not ignored
STEP 05

Qualify

  • We confirm you are talking to a decision-maker
  • We check the fit against the client profile you approve
  • Only qualified prospects reach your calendar
STEP 06

Trust check

  • We review your website the way a prospect will
  • Clear offer, who it's for, proof and one next step
  • Fast, mobile-friendly and credible, so a click turns into a reply
O

Offer

ready to talk

STEP 07

Book & confirm

  • The right offer, then a time on your calendar
  • Instant confirmation plus reminders before the call
  • Same-day rebooking link if someone misses
STEP 08

Nurture

  • "Not right now" prospects get useful follow-ups
  • Ideas, examples and check-ins, never a hard sell
  • You stay top of mind until they are ready to buy
STEP 09

90-day reactivation

  • People who never replied get a fresh angle after 90 days
  • Opt-outs are never contacted again
  • Your list keeps producing long after the first campaign

Our guarantee

10 qualified appointments, or your next 10 are free.

If we don't put 10 qualified appointments on your calendar in your first full month after launch, your next 10 appointments are on us.

A qualified appointment is a qualified decision-maker who shows up to the call. Launch is the day your first campaign goes live, after the 14-day inbox warm-up.

  • 10 or the next 10 freeQualified appointments in your first full month after launch.
  • Month-to-monthNo long contract. Cancel anytime.
  • Never your main domainWe send from separate domains so your main email stays protected. Opt-outs are honored permanently.

Revenue math

What are 10 qualified appointments worth to you?

Plug in your own numbers. One new client from cold email often pays for months of outreach.

This is a what-if calculator using the numbers you enter. It runs in your browser and saves nothing. It's not a promise of results.

New clients / month1.6
New revenue / month$8,000
Lost to no-shows / month$2,000
New revenue per year$96,000
Get my free TKO Audit

Is this for you?

Cold email works best for the right business.

We'd rather tell you up front than take your money. If it's not a fit, we'll say so on the call.

Good fit

  • You sell to other businesses (B2B)
  • Your offer already sells; you want more of the right conversations
  • A new client is worth thousands of dollars to you, not hundreds
  • You can describe your ideal client in a sentence or two
  • You or a salesperson will take the calls

Not a fit

  • You sell to consumers
  • You haven't proven your offer yet
  • Your entire market is only a few hundred companies
  • You need new revenue within the next two weeks

How we work

Live in 15 days. Built to keep improving.

  1. 01

    Audit

    Free TKO Audit before you pay: we review your offer, ideal client, website and any past outreach, and show you where your pipeline leaks.

    Before you pay
  2. 02

    Foundation

    Domains bought and warmed up, lists built and verified, emails written, CRM and calendar connected.

    Days 1–14
  3. 03

    Launch

    Campaigns go live in small batches. Replies are answered, qualified and booked onto your calendar.

    Day 15
  4. 04

    Scale

    The weekly scoreboard shows what's working. Winners get more volume, new angles are tested every month, and "not now" leads are nurtured.

    Month 2 on

Your part: one kickoff call, then about an hour a week. And show up to your appointments.

Your photo here

Meet Maria

I'm not a marketer who read about business. I'm a business owner who had to master marketing.

I'm Maria Rogers. For more than 22 years I've signed the front of the paychecks, not the back. I've built and run more than ten businesses across fitness, home and professional services, consulting, marketing and AI, and successfully sold five of them.

As a multi-unit franchise owner I ranked in the top four of a national system four years running. As a franchise consultant I've helped hundreds of people become business owners, and earned Visionary of the Year twice, Top Brokerage twice, and a spot on 1851 Franchise's Top Franchise Brokers list.

Every one of those wins ran on the same engine: find the right people, say the right thing, and make it effortless to say yes. TKO Lead Gen is that engine, built for you.

I spend like an owner

Every dollar I recommend, I've spent my own version of. If it won't pay you back, I'll tell you.

I build the whole system

Lists, inboxes, emails, CRM and follow-up, built and run in-house, so you're not juggling five vendors.

I watch the numbers

Replies, qualified conversations, appointments and show rate. Clear numbers every week, no fluff reports.

Talk with Maria

FAQ

Straight answers.

Who is this for?

B2B companies with an offer that already sells and clients worth thousands of dollars each. If you sell to consumers, cold email isn't the right tool, and we'll tell you so.

How fast will I get appointments?

New inboxes warm up for 14 days and campaigns launch on day 15. First replies usually come within the first few weeks after launch. Plan on about 90 days to judge results fairly.

What exactly is the guarantee?

If we don't put 10 qualified appointments on your calendar in your first full month after launch, your next 10 appointments are free. A qualified appointment is a qualified decision-maker who shows up to the call.

Will this hurt my main email domain?

No. We never send from your main domain. Outreach goes out from separate domains we set up, authenticate and warm up, so your everyday email stays protected.

How much of my time does it take?

One kickoff call to learn your business and ideal client, then about an hour a week. Your main job is showing up to the appointments.

Are there long contracts?

No. It's month-to-month and you can cancel anytime.

We tried cold email before and it didn't work. Why would this?

It usually comes down to setup, the list, the offer or the follow-up, not cold email itself. Bring your old campaigns to the audit and we'll show you what went wrong.

How much does it cost?

It depends on your market and the volume you need. We'll walk through it on the call, after we know whether it's a fit.

What does the free TKO Audit include?

A review of your offer, ideal client, website and any past outreach. You get a plain-English plan: who to target, the angle we'd lead with, and where your pipeline is leaking.

Get started

Get your free TKO Audit.

Tell us about your business. Within two business days you'll get a plain-English plan: who to target, the angle we'd lead with, and where your pipeline leaks.

  • No cost, no obligation
  • For B2B companies
  • Reviewed personally by Maria

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Free TKO Audit